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Research papers

Decision making does not always require expensive surveys

SKIM Market and Policy Research was founded in 1979 as an industrial market research company and befriended the PC rather early. Thanks to the enthousiasm of the researchers at SKIM and good contacts with Sawtooth, the American developers of software...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: H. J. Kranenberg
Company: SKIM
June 15, 1990
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Citation

Kranenberg, H. J. (1990a, June 15). Decision making does not always require expensive surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decision-making-does-not-always-require-expensive-surveys